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I read an excellent article today that listed 7 points to keep in mind when deciding whether or not to bluff. I found the information so useful, I just had to summarize it here for you:

1. Kind of player – It’s better to bluff tighter players. If you peg your opponent as a loose player don’t bother trying to bluff them.
2. Number of players – It’s better to bluff one player than many. Don’t even bother trying to bluff groups of three or more.
3. Your image at the table – It’s better bluff if you’re seen as a tight player than if you’re seen as a loose one.
4. How well you can read other players – This should be obvious. It’s better to be able to read other players well before you consider trying to bluff them.
5. The cards – How the board looks is very important in pulling off a bluff. If you can represent the hand you’re pretending to have, that’s best. It’s also helpful if there don’t appear to be a lot of obvious outs for your opponent.
6. Size of the pot – This includes the actual size of the pot and how much your opponent is invested in it. It’s easier to bluff smaller pots that your opponent is not heavily invested in than large pots that your opponent has already dumped a load of chips into.
7. Position – It’s easier to pull off a bluff in last position because you can see what the other players are doing first, before you make your move. On the other hand, good players know this, and are more likely to expect a bluff from the person in position. It’s harder to pull off a bluff when you’re in the blinds, but it’s less expected and you can benefit from the element of surprise.

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